What is Brand Awareness?
Brand awareness refers to the level of familiarity customers feel that they have with the products or services that you sell. It is essentially how much they feel that they can relate to such products or services, and how much trust they place in you as a brand. The higher the level of brand awareness you manage to instill in your customers, the better the brand image you will have, and the loyalty that you can hope to achieve from them.
Customers are inundated by adverts these days. Traditional advertising is now being superseded by online advertising, and the latter constitutes a wide variety of methods including social media marketing, article marketing, PPC campaigns, and email marketing, to mention just a few. While you are doing your best to invest in marketing campaigns, you need to bear in mind that so are your competitors. As a result you need to focus on how you can gain a competitive advantage. And while doing so you will be able to have your customers trust you, believe in you, and recognize your brand as the natural choice whenever they need to purchase particular products or services.
Brand awareness is important when a business has set to launch a new product or service. However it needs to be retained and worked upon regularly so as to instill a strong image of the brand in customers’ minds. Consumers’ decisions will thus be more affected by what you offer and with proper brand awareness they will be in a position to differentiate between one company and another.
When working on brand awareness your goal should be to make your brand image so solid that customers will be encouraged to stick with your brand, make repeat purchases and trust you completely as the best choice for that product or service. This will help you to increase your market share as well as your incremental sales in the long run.
Brand awareness also helps greatly for word of mouth advertising. When a customer feels so at ease with your brand he is more likely to naturally bring up your company while talking to a friend or relative. He might mention how satisfied he was with a particular purchase, or how much he recommends your products or services. This will also kick in should one ask for a recommendation for something, and a loyal customer will be happy to speak up for your business and state his or her satisfaction when he made a purchase.
There is nothing better than customer loyalty when it comes to advertising, and a prospective customer is more likely to choose you when he sees the satisfaction and reviews provided by fellow customers. This will result in more customers, and better still, more loyal customers who make repeat purchases.
You should make it a point to regularly monitor the various marketing campaigns you carry out so as to see the results being achieved, particular in terms of brand awareness and customer engagement. This will help you to improve your campaigns and make sure that no prospects are being missed.
To improve your brand awareness and consequently your customer loyalty you will also need to make sure to give importance to reviews posted by customers, as well as work on customer care services. Customers expect the best and they need to be valued. They need to feel that if they were slightly unhappy with a purchase you took the time to follow up on the matter and tried to offer a good solution to resolve the case. This will work wonders for your reputation and will also have an effect on brand awareness.
You need to find ways and means by which you can capture the enthusiasm that customers can demonstrate for your products and services, and then channel that positive energy into advocacy. There are going to be situations where a customer posts a negative review. It is practically impossible to always be right. However you need to know how to deal with that negativity in a positive manner and as efficiently as possible. This is a key part of marketing.
When it comes to brand awareness you need to focus on a key aspect: showing your customers that you care, and also, that you are a market leader. To do this you need to demonstrate that you are really the best in that niche, that you understand the market, offer the best products, and additionally, that you are able to offer them the best customer experience ever. Through article marketing you can do this in a unique and highly effective way.
In an article you are taking the time to address a situation, explain a process, offer guidance on how to use a product or service to solve a problem. You are going into detail and while doing so you are striking the best possible balance between:
– Promoting your products or services.
– Showing that you are an expert in the field.
However while you are doing your best to write the most informative and helpful articles you also need to pay attention to where you are going to post them. You need to place your articles in the best possible places, where many readers will find them, read them, click on the link to proceed to your site so as to learn more about the product or service, and finally and hopefully make a purchase.
Thus article marketing needs to be considered as a structured approach within your marketing strategy. Article Marketing Asia can offer you the key to do this is a very fruitful way. Thanks to our article submission tool you will be provided with a list of the best article submission websites where you can post your articles and set up effective article marketing campaigns.
This will help you to gain extraordinary results within a short period of time as you will be improving your brand exposure and brand awareness dramatically. For more information about our system feel free to get in touch.